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Archive: Buzz from May 2013
  1. 5.1.13

    LesserEvil Launches Chia Pop Popcorn In All Wegmans Stores Throughout the Northeast

    LesserEvil Healthy Brands, architects of the organic snacking experience, announces Chia Pop is now available in all Wegmans stores throughout Massachusetts, Maryland, New Jersey, New York, Pennsylvania and Virginia. After a successful launch with Chia Crisps, which landed on Dr. Oz’s Ultimate Shopping List, LesserEvil’s most recent chia snack innovation Chia Pop will hit shelves in 80 locations across the northeast.

     

    “The LesserEvil family worked hard to transform our low-calorie organic popcorn into something that not only bursts with flavor, but also provided incredible health benefits,” said Charles Coristine, president and CEO of LesserEvil Healthy Brands. “Together our team took a classic snack to a whole new level, enhancing popcorn’s natural health benefit with omega-rich chia seed. We couldn’t be prouder to bring this snack to Wegmans’ customers.”

     

    Chia Pop is a Non-GMOProject verified, gluten free, organic whole grain popcorn, free of artificial ingredients. Made with milled Salba® Chia, Chia Pop delivers a tremendous nutrient profile abundant with protein, fiber, minerals, antioxidants, and heart-healthy omega-3 fatty acid. Three delectable flavors, including Theater Style, Salt and Pepper, and Aged White Cheddar, hit shelves this month in select stores.

     

    About LesserEvil Healthy Brands
    LesserEvil Healthy Brands is a snack food company founded in 2004 with the mission to create natural, healthier snack food than many other snack foods on the market. The company’s award winning all-natural snacks are produced without trans fats, preservatives, artificial flavors and colors, high fructose syrup and gluten ingredients that many other snack products use. LesserEvil’s snacks are full of flavor, and still gives people a sinfully delicious treat without the guilt. LesserEvil has innovated the snack industry with their LesserEvil solution. They believe that life is about balance, and they don’t believe in being perfect. LesserEvil vows to continue its mission to fight bad snacking with a little goodness. Join them in their journey towards a LesserEvil life.