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Q: What exactly is
LesserEvil Kettle Corn?
A: If you don’t know what
kettle corn is, there is still a
good chance you’ve had the
pleasure of smelling the sweet
aroma at a county fair. The
signature taste of kettle corn
is quite simply the taste of
popcorn with a subtle saltiness
AND sweetness. One thing to note
is the different varieties of
kettle corns out there. Before
we decided on our super-secret
recipes, we tried all different
kinds of kettle corn from all
over the country. We quickly
found that the kettle corns out
there are all unique in their
own respect. Try some from a
county fair in Northern
California one weekend and then
a local brand from the Midwest
the next and you wouldn't
believe the distinctiveness to
each recipe. This variety is one
of the reasons why we were
inspired to create a bunch of
different flavors. We absolutely
love the fact that there are
many different ways to kettle
popcorn -- after all, isn't
variety the spice of life?
Q: What the heck is a
Krinkle Stick?
The unstoppable crunch of your
favorite potato chip in the
shape of those wonderfully
greasy krinkle-cut French
fries---but without the all that
grease! Instead of frying them,
we bake our Krinkle Sticks in
sunflower oil, making them 75%
less fat than potato chips!
Q: What makes LesserEvil
Kettle Corn a lesser evil?
A: Naturally wholegrain
and gluten free, our gourmet
popcorn is air-popped and cooked
in a huge copper kettle with
only the best all natural
ingredients. Keeping things
simple, we sweeten with real
evaporated cane juice, and work
with genuine ingredients like
ground cinnamon, natural peanut
butter, chocolate liquor, and
real maple syrup (and sometimes
just a hint of clarified
butter). Just as important as
what’s put in, is what’s left
out… no trans-fatty acids, no
preservatives, no high fructose
corn syrup and no artificial
colors or flavors. Finally, to
make sure you can enjoy
guilt-free, we make sure all of
our flavors are kept low fat and
with a very reasonable calorie
count (only 120 grams per
serving!).
Q: What makes LesserEvil
Krinkle Sticks a lesser evil?
A: We know just how hard
it can be to break a potato chip
addiction—believe us (we’re
snackers too). So we were very
careful in creating that same
satisfying potato crunch without
all the remorse that usually
tags along for the ride. Instead
of giving it a nasty dip in a
greasy fryer, we found that
baking our potato sticks in
sunflower oil offered that same
great crispy goodness with 75%
less fat! And of course as a
member of the LesserEvil family,
our Krinkle Sticks are also free
of trans-fatty acids,
cholesterol, saturated fat,
artificial flavors,
preservatives, gluten, and
guilt!
Q: How many different
flavors of LesserEvil Kettle
Corn are there?
A: This is a moving
target, because we keep getting
great ideas from different folks
and we continue to concoct some
great seasonal recipes.
Currently we have five delicious
mainstay flavors: Classic
KettleCorn (slightly sweet,
slightly salty), Black&White (a
mix of our classic kettle corn
with our cocoa kettle corn),
SinNamon (cinnamon kettle corn?
Oh yeah! It’s really good),
PeanutButter & Choco (natural
peanut butter & cocoa…need we
say more?), and MaplePecan
(maple syrup and pecans… a
backwoods snack for the whole
pack!).
For the holiday season, we go a
little crazy and cook up some
unique flavors and styles that
bring out the best of the
season: we even design the
packaging in case you don’t have
the time to wrap it! Cocoa Coal
– chunks of dark cocoa-covered
kettle corn – is our stocking
stuffer, perfect for the Naughty
& Nice, our Holiday Kettle Corn
Collection – or “The Big Box” –
is the alternative to those
popcorn tins full of
snackcidents, and it’s ripe for
entertaining the holiday party
with its three 10oz bags of
seasonal kettle corns:
PepperMint, GingerBread and
Cocoa Coal.
Q: How many different
flavors of Krinkle Sticks are
there?
A: As of now, we’ve got
the grease-less French-fry taste
of our ClassicSeaSalt, a
super-bowl-ready SourCream &
Onion, a sweet mesquite delight
called Old School Bar-B-Que, and
a hot-peppered Cajun KaBOOM!
While they share that same great
potato chip crunch, the flavors
are so different that you’ve
just got to try them all, and
the best way to do that? Pick up
one of our 4-packs! What’s your
favorite one? Or two? Or three?
Or four!?! We want to know! Got
an idea for a new flavor? We
want to hear it! Exclamation
point!
Q: Are LesserEvil Kettle
Corns kosher?
A: Not yet. But we’re
working on it, and hopefully
we’ll be updating this very
soon…
Q: Are LesserEvil Krinkle
Sticks kosher?
A: You betcha yarmakule!
Our Classic SeaSalt, Old School
Bar-B-Que, and Cajun KaBOOM! are
all OU certified, and our
SourCream & Onion is OU-D
certified.
Q: Is there any dairy in
LesserEvil Kettle Corn?
A: The Original
KettleCorn, Black&White,
MaplePecan, and SinNamon do
contain some clarified (the most
pure) butter, but our
PeanutButter&Choco is completely
free of any dairy products.
Q: Is there any dairy in
LesserEvil Krinkle Sticks?
A: While SourCream &
Onion does contain dairy, our
other Krinkle Sticks (Classic
SeaSalt, Old School Bar-B-Que,
and Cajun KaBOOM!) are
completely dairy-free.
Q: How many calories are
in a single serving of Kettle
Corn? Krinkle Sticks? And what
constitutes a “single serving”
anyway?
A: Our Kettle Corns have
120 calories in a 30 gram
serving, and our Krinkle Sticks
have 110 in a 28 gram serving.
This serving size translates
into about 1 cup: about 3 big-ol’
fistfuls of our Kettle Corns,
and about the size of a potato
in our Krinkle Sticks. We had
our most recent E.S.T.s
(Emergency Snacking Technicians)
sit down with a measuring cup
and an abacus, and a whole lotta
snacks, and their estimates were
between 55 and 65 for Kettle
Corn kernels, and 38-42 for
Krinkle Sticks. Either way,
you’re getting a whole heap of
guilt-free goodness.
Q: Where did Foosball
originate?
A: There is a highly
charged debate on the creation
of the original foosball table,
some believing it was first
crafted in France by a guy named
Lucien Rosengart, who lived from
1880 to 1976 and called the game
"babyfoot." The other side of
the debate is that it was
created in Germany in the 20’s &
30’s explaining how we got to
the name “foosball” (The German
word for field soccer is
"football" spelled FuBball. The
funny-looking "B" is pronounced
like two S's). Those of us at
LesserEvil have not taken an
official side in this debate,
but we do love talking trash to
each other when we play on our
table.
Q: How are LesserEvil
Snacks made?
A: We’ve got our super
secret recipes locked up in a
high-security underground vault
with one of those 3/8" thick,
triple reinforced plate steel
doors, retinal scans,
heat-sensitive rooms, spiked
booby-traps…the whole works!
Actually, while our exact recipe
is classified, our process is
almost as simple as our
ingredients; we air-pop premium
grade corn, heat up natural
sugar and a touch of butter,
drop the popped corn in and mix
vigorously. Then we heat up
these mammoth copper kettles and
add our gourmet ingredients and
this huge stirring thing mixes
them all up while they are
cooking. Finally, everything is
cooled down a bit and sealed up
in our freshness bags. This is
exactly how we did it in our own
kitchen the first time we made
it, just now it’s in a "kitchen"
designed for a 40-foot chef.
(OK, so we don’t keep our
recipes behind a 3/8" thick,
triple reinforced plate steel
door, but we are secretive).
Q: What is the shelf life
of LesserEvil snacks?
A: A lot shorter than a
Twinkie. We use quality
ingredients you can actually
spell and unlike many snack
products, LesserEvil snacks have
NO preservatives. From when our
Kettle Corns and Krinkle Sticks
come off the production line
(and directly into our
metallicized freshness bags), we
print an official “best before
date” right on the front of the
bag, one year from its
creation—but c’mon, who can keep
a box of our delicious snacks
unopened for that long??
Q: What are trans-fatty
acids anyway?
A: Trans fatty acids are
found in many foods - especially
in commercially packaged goods
such as cookies and crackers,
commercially fried food such as
French fries from some fast food
chains, other packaged snacks
such as micro-waved popcorn as
well as in vegetable shortening
and some margarine. Indeed, any
packaged goods that contain
"partially-hydrogenated
vegetable oils" or "shortening"
most likely contain trans fats.
Trans-fatty acids increase LDL
cholesterol (the Bad
cholesterol) and lower HDL
cholesterol (the Good
cholesterol) therefore
increasing the risk of heart
disease. Some studies also
showed that a diet high in
trans-fatty acids might be
linked to a greater risk of Type
2 Diabetes.
Q: What is Gluten, and
why are your products
Gluten-free?
A: Gliadin and glutenin
together form what’s known as
Gluten, which is often used to
leaven baked goods and give some
snacks their chewy texture.
While there is nothing
specifically “evil” about Gluten
itself, for many Americans (as
much as 1%!), it can spell
trouble. Growing epidemics like
Celiac disease affect more
Americans every year, and for
those who can’t safely consume
Gluten, our snacks are a savory
savior. BOOYAH.
Q: Why do some people
prefer Evaporated Cane Juice
over the “High Fructose Corn
Syrup” that’s in so many other
things we consume?
A: Maybe for that very
reason! Soft drinks, cereal,
candy, cookies, ice creams,
jams/jellys, syrups/sauces,
etc., combined with the growing
idea that too much of any one
thing may not be good for you?
Others avoid HFCS for other
reasons, the mono/di-saccaride
factor, the “natural” factor,
political reasons, etc.. We
avoid it because we want our
products to be as natural and
simple as possible. KISS: Keep
it Sweet, Salty.
Q: Are there nuts in any
LesserEvil snacks?
A: Yes, LesserEvil
PeanutButter & Choco and
MaplePecan do contain nuts and
while we clean the kettles after
each of the recipes we cook up,
there is a possibility some nuts
escape and find their way into
another flavor. It's very
unusual and if we catch them,
our quality control crew eats
them before they leave the
plant.
Q: Where can I find
LesserEvil snacks?
A: You mean they aren’t
in your pantry already?!? Quick,
get yourself to your local
natural/gourmet grocery store!
We can also be found in some
larger conventional grocery
stores (usually in the natural
aisle). If you can't track us
down then try asking the store
manager to order some for you.
Oh, and of course you can also
order it directly through our
online shop... We’re currently
working on a LesserEvil locator
to help out, but until then feel
free to hit us up directly at
talk2us@lesserevil.com.
Q: How can I sell or
distribute LesserEvil snacks?
A: We are always looking
for companies to sell or
distribute our tasty products.
If you are interested in selling
LesserEvil snacks, complete the
form on the Talk section and a
LesserEvil Snack representative
will contact you shortly.
Q: When will LesserEvil
snacks be in my store?
A: Our goal is to make
LesserEvil snacks available to
everyone. We hope to have our
snacks in specialty shops in
major U.S. cities (which we’re
doing – see above!) and soon
after even in the smallest towns
(e-mail us if you have a
question about availability). Of
course, our online shop is open
for business 24/7, 365 days a
year….
Q: Where is LesserEvil
located?
A: LesserEvil is
headquartered in the Village of
Tuckahoe, New York. Before we
moved into our office, it was a
fully functional indoor
playground. The disco ball in
the conference room is just one
piece of evidence of our
predecessors. Come by for a
visit and we’ll show you a bunch
more (and maybe even bust a
move!).
Q: Who owns LesserEvil?
A: LesserEvil is a small
business owned by just a few
entrepreneurs who are passionate
about great snacks.
Q: What is a Snackcident?
A: You’re on your way to
the dry cleaners and an ice
cream truck playing that
mesmerizing song lures you in
for a triple-decker cone.
SNACKCIDENT! You’re in the
office at 3pm and the four jelly
donuts left over from the
morning meeting find their way
onto your desk. Minutes later
the only thing left is a slight
jelly smear on your status
report. SNACKCIDENT! You pack a
nice little baggie of carrots to
hold you over on your road trip
and at mile 134 the carrots are
flying down route 60, replaced
by a super-sized candy bar and a
foot long beef stick.
SNACKCIDENT! Simply put,
Snackcidents are snacking
occasions gone bad -- high fat,
tons of preservatives, healthy
but awful tasting. These all
qualify. Part of LesserEvil’s
mission is to prevent
Snackcidents from happening by
sending out our Snackcident
Prevention Team to patrol cities
across the nation. It’s a tall
order, but we’re committed to
doing our best. Grab a box or
bag today to avoid a Snackcident
tomorrow.
Q: How do I get help for
my Snackcident Problem?
A: Well, if things get
bad enough, there’s always the
Snackcident Prevention
Hotline…give a Dan ring at
866.874.4715.
Q: What are the best
times to snack on LesserEvil?
A: If you were to ask our
West Coast EST Andrea, she’d say
while watching "The Crimson
Tide", but the truth of the
matter is there are a ton of
great LesserEvil occasions --
watching movies, during that
"I'm a zombie" late afternoon at
work period, when you're fending
off a Snackcident, as a perfect
side with a sandwich, while hand
gliding over Mount Rushmore… oh
the possibilities! Stop it now!
LesserEvil Time!
Q: Krinkle Sticks look
like french fries…can I dip them
in things?
A: Krinkle Sticks
currently come in four
distinctly delicious flavors:
SeaSalt, SourCream & Onion, Old
School Bar-B-Que, and Cajun
KaBOOM!, and are as delicious as
any potato chip all on their
own. That said, what could be
more American than taking
something delicious and dipping
it in ketchup (HungryGirl is a
big fan of this idea)? Or you
could go all European on it with
some mayo. Hey, if you wanted to
lose the “Lesser” part of our
name altogether, some
ChiliCheese Krinkle Sticks could
probably be a full-out meal…
Q: What is LesserEvil's
biggest challenge?
A: Keeping plants alive
in their office.
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