LesserEvil

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  1. 5.24.12

    Fresh New Look

    So there have been some significant changes to the look of the LesserEvil line up in the past few weeks. For starters our website has got a fresh new look. What do you think? Please comment and let us know what you like and don’t like. No hard feelings here, we are always looking to improve.

    New LesserEvil Home Page

    The same goes for our new Krinkle Sticks Packaging. We put a lot of time and effort into identifying a design that would appeal to our core customer (That’s You!). Again, please use this space on our Blog to tell us what you think of the fresh new packaging that will be coming to a store near you very soon.

  2. 4.25.12

    Be Good.

    “Be Good.”

    They are two very simple words, but they carry a lot more meaning when you stop and think about it. Our fearless leader, Charles Coristine, signs off every phone call with this little monicker. We aren’t sure if he notices that he does it, but it is a cool little way to disengage from a phone call. Think about it. Instead of saying, “Goodbye,” use “Be Good” instead. It’s a nice little change of pace. And if you ever call LesserEvil HQ aka “The Snack Shack,” and get Charles on the phone be sure to listen for his words of encouragement towards the end of your call.

    For a lot of here at LesserEvil, this has become a saying that mimics our brand philosophy. We truly want the company to “Be Good” in every sense: Tasty Products, Socially Responsible, Giving, Engaged…we could go on and on here.

    We certainly know that we aren’t perfect, but we are trying everything we can to Be Good.

    What are you doing to “Be Good” each and everyday?

    Be Good.
    Less Evil.

  3. 4.12.12

    Got Samples?

    Samples to be Shipped

    First off, we apologize for the less than impressive amount of Blog posts that we have made the past few weeks.  We have been all-hands-on-deck trying to send out all the samples we promised to our Facebook fans.  The lucky ones will be receiving a tasty pack of Veggie Krinkle Sticks.  If you missed out, don’t fret; sampling is going to be a big part of our new direction.  So pay close attention to our Social Media activity, and you could get some tasty treats compliments of the LesserEvil Snack Snack.

    We are starting to send out the samples tomorrow, so we will be sure to get back on the metaphorical blog posting horse soon.

    Happy Thursday!  Anyone have some LesserEvil Plans for this Weekend?  We will be doing a sampling Demo at the Danbury, CT location of Stew Leonard’s. Be sure to stop by and say hello to Hayley, our Sampling Queen.

  4. 3.30.12

    Giving Back to Autism Speaks

    LesserEvil is thrilled to take our Buy it Forward initiative to the next level. We are announcing a new partnership with Autism Speaks, and will be donating 10% of our profits to help spread their message of Autism Awareness.

    “Autism spectrum disorder (ASD) and autism are both general terms for a group of complex disorders of brain development. These disorders are characterized, in varying degrees, by difficulties in social interaction, verbal and nonverbal communication and repetitive behaviors.” -Taken from AutismSpeaks.org

    It is a disorder that is approaching epidemic level proportion. The Centers for Disease Control and Prevention (CDC) updated its estimate of autism prevalence in the United States to 1 in 88 children (1 in 54 boys and 1 in 252 girls). Autism Speaks is making great strides in getting the word out about this difficult disorder, and LesserEvil is thrilled to be an extension of this initiative.

    If you are wondering what you can do to help, a great start would be signing up to Light it Up Blue on World Autism Day, which is Monday, April 2nd.

    Autism Speaks, LesserEvil Listens.

  5. 3.29.12

    What makes you Less Evil?

    So if you haven’t noticed by now, we are on a serious mission to make the world Less Evil. Our method was to start by making snack food healthier. Trust us, that is just a warm up. We have got some big plans in mind. Before we spill the beans on that, we want to hear what YOU are doing to make the world Less Evil.

    Give us an explanation about what you do, or are planning to do that fights Evil and makes our world a better place.

    Grand Price: Apple iPad3

    You may only enter once using our Giveaway page. You can receive bonus entries by:

    •     Liking us on Facebook
    •     Following us on Twitter
    •     Tweeting about the Giveaway through this link
    •     Subscribing to our YouTube Channel
    •     Attach a photo of yourself with your favorite LesserEvil product

    We ask for links to your profiles for Facebook, Twitter, and YouTube to verify bonus entries only. This information will not be shared with anyone.

    Be sure to share the Giveaway with your friends, and pick up a bag of LesserEvil Snacks at your Local Store.

    The top 3 responders will win a full case of their favorite LesserEvil products and the Winner will receive a brand new iPad 3.

  6. 3.27.12

    Extra, Extra, Read All About It!

    Big news for those of us in the Popcorn game yesterday!

    A team of researchers with the American Chemical Society, led by researcher Joe Vinson, PhD of The University of Scranton, have discovered that our beloved snack is chock-full of antioxidants. We’re talking totally packed with the good stuff, Popcorn out ranks all the popular fruits and veggies. We knew there was a reason we loved popcorn, and it turns out that it’s because it helps keep us young with all the anti-aging benefits of antioxidants. So be sure to pick up a bag of LesserEvil Kettlecorn and Feel Good that you are eating a deliciously nutritious snack.

    We will spare you the super sciency lingo, and let you check out some of the articles about this study yourself (See Below). We have even included a video of Dr. Vinson explaining his research at the 243rd National meeting and Exposition for the American Chemical Society held in San Diego, California…Even Analytical Chemists enjoy Snacks!

    Continue Reading

  7. 3.23.12

    Lesser Evil Mac & Cheese

    Who doesn’t love Mac & Cheese? Seriously, we love it so much, we made our White Cheddar Krinkle Sticks in honor of it. As one of our die-hard fans pointed out, our White Cheddar Krinkle Sticks taste just like Mac & Cheese, but you have to eat a minimum of 5 Sticks. He told us about this phenomenon, so we tested it out. Sure enough, he was totally right! We took it to the next level and tried eating 5 Sticks at a time…That works too. We were inspired by The 5 Krinkle Stick Mac & Cheese idea, so we asked our favorite Guest Blogger, Amelia Winslow, from Eating Made Easy for a Less Evil version of the American Classic*.

    *Note: If you are uncomfortable with Not using boxed mac & cheese, now would be a good time to avert your eyes :)
    Continue Reading

  8. 3.21.12

    Spring Fling

    So when we got into the office yesterday, Google kindly reminded us that it was the first day of spring. Upon some more investigation, National Geographic informed us that winter actually ended at 1:14 am est on March 20, 2012.

    We are based on the East Coast, and quite frankly we couldn’t notice the difference between winter and spring; it has been 50 to 60 for weeks. We hardly had any snow (except for what we now refer to as “Snow-Rene” back in October). We had all these lofty goals for the LesserEvil Team to go sledding outside of our building, and it looks like we are going to have to put them to rest now. Even Punxsutawney Phil was trying to help us get some snow action, by guaranteeing 6 more weeks of winter. We are just going to have to move forward, which is cool because Spring makes us think of starting fresh and new beginnings.
    Continue Reading

  9. 3.19.12

    Less Evil Banana Bread

    If you haven’t noticed yet…We LOVE Snacking. Sometimes we even forget to sit down and have a real meal; we had a feeling that some people struggle with the same problem. To fix it, we decided to bring in some of our food-loving friends to share their techniques for eating Less Evil foods throughout the day. After all, living LesserEvil is more than just snacking, its about finding balance in snacks, meals, exercise and most importantly peace of mind.

    We are thrilled to present our first “Guest Blogger,” Amelia Winslow, who is not only our friend but also a nutritionist, new mom, and the founder of Eating Made Easy. Be sure to subscribe to LessEvil Recipes, if you like what you see here!

    Continue Reading

  10. 3.16.12

    Cartooning

    So yesterday we were snacking around LesserEvil Headquarters and someone brought up Cartoons. Naturally, we started examining which classic cartoon characters were More Evil and which ones were Less Evil. Some of you may have seen our post on Facebook and Twitter that got the conversation started, let’s keep it going. Who do you think will come out on top, More Evil or Less Evil?

    Here is the list we came up with…And yes, we name names:
    Continue Reading

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