Archive: Apr 2012

  1. Be Good.

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    “Be Good.”

    They are two very simple words, but they carry a lot more meaning when you stop and think about it. Our fearless leader, Charles Coristine, signs off every phone call with this little monicker. We aren’t sure if he notices that he does it, but it is a cool little way to disengage from a phone call. Think about it. Instead of saying, “Goodbye,” use “Be Good” instead. It’s a nice little change of pace. And if you ever call LesserEvil HQ aka “The Snack Shack,” and get Charles on the phone be sure to listen for his words of encouragement towards the end of your call.

    For a lot of here at LesserEvil, this has become a saying that mimics our brand philosophy. We truly want the company to “Be Good” in every sense: Tasty Products, Socially Responsible, Giving, Engaged…we could go on and on here.

    We certainly know that we aren’t perfect, but we are trying everything we can to Be Good.

    What are you doing to “Be Good” each and everyday?

    Be Good.
    Less Evil.

  2. Got Samples?

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    Samples to be Shipped

    First off, we apologize for the less than impressive amount of Blog posts that we have made the past few weeks.  We have been all-hands-on-deck trying to send out all the samples we promised to our Facebook fans.  The lucky ones will be receiving a tasty pack of Veggie Krinkle Sticks.  If you missed out, don’t fret; sampling is going to be a big part of our new direction.  So pay close attention to our Social Media activity, and you could get some tasty treats compliments of the LesserEvil Snack Snack.

    We are starting to send out the samples tomorrow, so we will be sure to get back on the metaphorical blog posting horse soon.

    Happy Thursday!  Anyone have some LesserEvil Plans for this Weekend?  We will be doing a sampling Demo at the Danbury, CT location of Stew Leonard’s. Be sure to stop by and say hello to Hayley, our Sampling Queen.

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