Archive: Dec 2016

  1. The Green Elephant – A Better Potato Chip and So Much More!

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    It all started way back in 2005 as a concept of making iconic American snack foods better for you. A holistic mission to provide options to consumers that made their world a little less evil. Before we launched a potato chip we largely stayed away from anything that was cooked in oil. We prided ourselves on air-popping our popcorn (which we still believe is the best and tastiest way to make popcorn) and we puffed a bean chip in hot air that was higher in protein and lower in fat. But as we fine-tuned our approach to our chips we really realized from our customers that snacking is all about flavor, and while a bean chip is nice idea, it just is not indulgent enough.  While the roots of the company featured snacks that were lower in fat and calories, we began to realize that some fat was ok as long as it came from a quality ingredient and that it was sourced responsibly. Snacking in its essence was not about perfect. That if we provided organic, non gmo verified ingredients that came from better ingredients our customers would respond. Choices that were good for the planet was also very important for the customer and company both.

    So now here we are and here comes the Green Elephant. Let’s not fool anyone the product comes from a potato. While the potato is not a nutritional power house vegetable like some of the greens in its family, it has played a very important role in providing nutrition to countless civilizations over the last 5000+ years it has been around. It is a quality starch and a medium potato  contains good percentages of your daily intake of dietary fiber, vitamin B6 and vitamin C.  This mud dweller is no dud.

    But what makes the Green Elephant more special is the other ingredients we use and the special cause it supports.

    We use organic, cold pressed high oleic Sunflower oil which we believe to be the best oil to slow cook potato chips. The oil is cold pressed from organic sunflower seeds, is light, odorless and has a delicate delicious flavor. The oil is low in saturated fat and contains both polyunsaturated and monounsaturated fats. High oleic sunflower oil is particularly  high in monounsaturated fats (which are good) and has a smoke point of 450 F. The stability, flavor and high smoke point of high oleic organic sunflower oil makes it the best oil to cook potato chips in.

    The chips are then dusted with just the right about of Himalayan pink mineral salt. This salt is believed to be purest form of salt available and has a composition very similar to ours.

    As for the seasonings we use ingredients like organic apple cider vinegar (a health store favorite) for the vinegar is our salt and vinegar and organic honey (a staple in any healthy pantry) and jalapeño for the other flavor.

    When all these organic and/or non-gmo verified ingredients are combined you get one delicious potato chip.

    Besides being a better potato chip, we really believe the Green Elephant cause is one you should care about. LESSEREVIL will join with distributors and retailers to donate a portion of sales on every bag (not profits) to the cause.

    Elephant are emblematic of goodness in Africa and are among the smartest creatures on this planet, and they really need our help right now. The demand for ivory and their landscapes has their populations dwindling quickly. Save The Elephants is a cause that focuses on the ivory poaching crisis. It was launched 2013, it and the Elephant Crisis Fund in partnership with the Wildlife Conservation Network are really starting to fuel the growing coalition of organisations that are working to stop the killing, stop the trafficking and end the demand for ivory. 100% of funds raised reach the field and they are making a big difference.

    The Green Elephant, full of flavor with just the right amount of goodness.


  2. Introducing Himalayan Gold. Why we think you will love it.

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    We know the popcorn category is crowded and the last thing our retailers and our customers need is another packaged popcorn. So whatever we do in popcorn has to bring innovation, be nutritious and taste amazing. Here is what we hope you will like about about our latest product release:

    1. We wanted it to taste like butter but continue to use organic coconut oil instead of butter. As much as we love the taste of extra virgin coconut oil not everyone likes it as much as they like the taste of butter. This tastes exactly like butter!
    2. This combines the nutritious qualities of organic coconut oil but uses real botanical extracts to mimic a butter flavor. So its dairy free and after you eat the whole bag you won’t feel like you have eaten a tub of ice cream like movie theatre popcorn does.
    3. Of course its air popped so if you think that one of favorite articles is close to right (see attached) you feel pretty good about eating this. http://www.today.com/health/popcorn-healthy-veggies-depends-how-you-pop-it-t73016
    4. Its organic so you can feel good about no pesticides and herbicides on your food and what it means for the planet!
    5. As usual we use Himalayan salt!

    It’s available on our website right now. Get it before we ship to your favorite store.

    As always please, please, please let us know what you think… My phone number and email address is below!

    [email protected]



  3. Why should you buy LesserEvil Popcorn?

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    Let’s face it, we are not the only popcorn selection when you are shopping at your favorite store so we need to continually  prove why we are the best selection for you and your family.

    So here is a little post about why our popcorn should be a steady in your pantry.

    1. We are organic. There are many reasons why you should care but here are our top 3. Conventional popcorn is notoriously a dirty crop, there are lots of chemicals are sprayed on it. Check out this article that gets into it a little: http://grist.org/article/checkout-line-iffy-pop/ .  Secondly, when you choose organic there are other benefits like more nutrients—vitamins, minerals, enzymes, and micronutrients—than commercially grown foods because the soil is managed and nourished with sustainable practices by responsible standards. And third its good for our planet; it protects ecosystems, reduces pollution and preserves agricultural diversity.
    2. We use only the best oils. Like organic cold pressed extra virgin coconut oil and avocado oil. They have nutritional properties.
    3. We air pop. Air popped popcorn is much lighter and lower in fat and calories. It’s also healthier. Please read: http://www.today.com/health/popcorn-healthy-veggies-depends-how-you-pop-it-t73016
    4. We use Himalayan salt. Here is why you should care and why you should use it everywhere in your kitchen! http://www.naturalnews.com/028724_Himalayan_salt_sea.html
    5. We manufacture our popcorn in our own very clean SQF, organic, kosher facility. Because we are a small company quality control is everything to us. Heck we even support our local communities by employing 60+ employees.
    6. We stand behind our products. If you are not happy, we will make you happy. Period.

    Hope this little checklist helps.

    If you ever want to call us with suggestions, thoughts or just need a pick me up, you know where to find us!





  4. LesserEvil’s Earth to Table Quality Commitment


    With so many ingredients in foods these days, it’s hard as a consumer to know if what you are eating nourishes your body. At LesserEvil, we are trying to earn your trust by continuing to use only what is good for you and the planet. We start by sourcing foods that are non-genetically modified and we proudly certify. We then try to find organic ingredients if possible, and most importantly we look for foods that offer high target nutritional value. Once we have the ingredients we bake, never fry. We as a company also think that maltodextrin, yeast extract, refined sugar and gluten should not be part of something you feed your family and friends. Dedicated to high quality and pure ingredients, we pride ourselves on having an earth to table quality commitment.

    We’ve outlined a few of the bad ingredients we’re devoted to staying away from. We’re honest with our ingredients, because we have nothing to hide:

    Maltodextrin is a white powder made from rice, corn, or potato starch, and functions as a food thickener or filler. More and more natural foods are shying away from Maltrodextrin because it is believed to be somewhat artificial. It’s in everything from salad dressings, to snacks, to cereal. Some experience digestive issues when they’ve consumed Maltodextrin.

    Yeast Extract contains free glutamate, or MSG. Everyone knows to avoid MSG as much as possible, but some companies have found loopholes to avoid the label. MSG functions as a flavor enhancer and gives unhealthy foods an addictive quality to keep people coming back for more. We strive to keep our customers coming back for more without MSG, or any other dangerous ingredients. We’re completely MSG-free, no loopholes or deceiving labeling here.

    Refined Sugars have been linked to everything from weight gain to heart disease. Processed foods everywhere contain refined sugars, and lead to raised blood sugar, and a higher risk of diabetes among other chronic problems. People everywhere are trying to kick the sugar habit, and switch to healthier options. Refined white sugar is mostly sucrose, and contains no nutritional value, equaling empty calories. LesserEvil snacks contain no refined sugars, and we’re committed to staying that way.

    Every LesserEvil snack is Gluten-Free. Celiac Disease is on the rise, and can cause for some terrible discomfort. Gluten can be tough to digest for many, as there’s an alarmingly growing population of people with Gluten sensitivity. Gluten sensitivity causes for bloating, stomach pain and fatigue, and diarrhea. Packed with fiber, flavor, and crunch, our snacks are delightfully light, and safe for anyone with a gluten-free diet or celiac disease.

    We’re totally GMO-free. You won’t find any genetically modified organisms in any of our snacks. We’re committed to the NON GMO Project, and you can find us proudly labeled as such on each bag. More and more, GMOs are connected to health problems and environmental damage. There are restrictions or bans against GMOs in over 60 countries, but GMOs still find their way into as much as 80% of processed foods. You’ll never find GMOs in our snacks, and we’re proud to display our healthy ingredients.

    LesserEvil is committed to being truly empty-calorie free. With none of the bad stuff listed above finding its way into our products, you can eat our snacks without guilt, and know you’re being good to your body.  When you eat our snacks, you’re getting something in return. You aren’t just eating and consuming empty calories with no nutritional value or benefit. Free of artificial sweeteners, refined sugar, Gluten, Corn, Soy, and Maltodextrin, our products are the new class of snacks.

© LesserEvil 2019