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Letter from CEO

Hello and thanks for visiting LesserEvil!

Our sincerest goal is to become a trusted and healthy part of your family’s daily life. We know there are many companies that are vying for this position and we’re grateful you came to visit us today.

Let me tell you a bit about us. We’re based in Danbury, CT (halfway between New York City and Hartford, CT) and have been producing snacks in our own factory for the past 5 years. This December, we moved into a new, bigger facility. This move was a big step for us and we now have the ability to produce many different product lines. We provide about 70 jobs in our small city in our organic, Non-GMO verified, SQF Level 2 certified, sparkling clean factory of innovation and goodness.

We design our packaging to represent our curiosity around our existence and interconnectedness. We as company want to endorse a holistic message of universal tolerance, love and peace.

We believe in global warming and believe the time to act is NOW. In connection with the state of CT we are participating in energy saving initiatives at our factory and office.

As for our products — it’s all about sourcing the very best ingredients (mainly organic) and providing them at a value proposition that no other brand can. Because we own our own facility, we don’t have to pay a middleman to manufacture our products like many food companies do. We also have built an amazing supply chain and warehouse our own ingredients which also add to the cost savings. While we source as many of ingredients as locally as possible, there are some ingredients we have to source internationally. Given our mantra ‘ingredients mean everything’, we hope you forgive us!

Here are some examples:

  • Organic cold pressed extra virgin coconut oil from the Philippines
  • Cold pressed avocado oil from Mexico
  • Organic grass fed ghee from New Zealand
  • Himalayan pink salt from the Himalayan Mountains
  • Everything else comes from the U.S. (popcorn, potatoes etc.) and we try to source as locally as possible

We use the best ingredients because they taste better and are better for you. The organic raw popcorn we use costs almost 3x more than conventional popcorn (this is because organic crops are more expensive to produce than those sprayed with herbicides and pesticides). Our oils too (EV organic coconut oil/avocado/ghee) are also considerably costlier than the processed conventional vegetable oils the many of the other brands are using. Yet despite this we are proud to sell at close to the same prices of our competitors at your favorite health food or grocery store!

Our mantra around food is that we would not put anything in our foods that we wouldn’t feed our own children; If you know my family, you know we take eating pretty seriously. In addition to my family’s commitment to eating organic, we stay away from processed foods, refined sugars and acidic foods. We believe in a whole food, plant-based diet that is high in alkalinity.

So open up a bag, take a whiff and give it a taste. We think that we have perfected the popcorn experience. Every butterfly kernel is popped perfectly. The oils taste amazing and have aromatic qualities. The Himalayan salts and the seasonings should not overwhelm, but add to the richness of the flavor. Super clean ingredients and dynamite tasting.

So there you have our recipe for life: clean ingredients for what we hope is a down-and-dirty- smash-em- up beautiful life.

P.S. We have also started an exercise wellness program for our full-time employees with the vision that a healthy lifestyle can start at work. Our employees are encouraged to do CrossFit at lunch 2-3 times a week right here beside our factory. We have started training for the ‘Open’! We challenge other companies to get involved in the fun with their employees.

© LesserEvil 2018