LesserEvil Moves Into New Categories, Expands Distribution

After several attempts at repositioning over its 15 years on the market, snack brand LesserEvil has finally found a brand identity with “legs behind it.”

Snack On!

Charles Coristine, owner of LesserEvil, left his Wall Street job to buy this boutique snack company—and the world is a sweeter (and cleaner) place because of it.
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LesserEvil: A Health Food Brand Embracing Multifaceted Sustainability

LesserEvil: A Health Food Brand Embracing Multifaceted Sustainability
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Searching for a Smarter Snack: How This Mindful Leader Created A LesserEvil

Searching for a Smarter Snack: How This Mindful Leader Created A LesserEvil
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Why this Emerging CPG Brand Built Their Own Factory, with LesserEvil CEO Charles Coristine

Why this Emerging CPG Brand Built Their Own Factory, with LesserEvil CEO Charles Coristine
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