LesserEvil Moves Into New Categories, Expands Distribution

After several attempts at repositioning over its 15 years on the market, snack brand LesserEvil has finally found a brand identity with “legs behind it.”

May’s New Product Launches

With summer on the horizon, brands like Coolhaus, Enlightened and Beckon are rolling out new frozen treats, while Safe + Fair and LesserEvil are offering fruit-flavored takes on classic salty snacks. View the gallery for May’s notable launches, including new dressings from 88 Acres and offerings from This Saves Lives.
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Leftovers: Skittles sheds its rainbow for LGBTQ+ Pride; Amplify's new hot potato chips explode onto the scene

The Mars candy brand will donate $1 to GLAAD for each of the muted packs it sells, and LesserEvil adds summertime fruit flavors to its popcorn.
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VEGAN WATERMELON, LEMONADE, AND PINK GRAPEFRUIT POPCORN IS HITTING SHELVES THIS SUMMER

Snack brand Lesser Evil’s unique summer flavors were inspired by hard seltzer. 

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Watermelon Hibiscus Popcorn Is on the Way, and Does a More Perfect Summer Snack Exist?

Lemonade, pink grapefruit, and watermelon hibiscus might sound like great mixers for a summery cocktail, but they're also now popcorn flavors! Organic snack brand LesserEvil just announced plans to release the unexpected trio of fruit-flavored popcorn in time for the coming warmer months.
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