LesserEvil, LLC Privacy Policy

LESSEREVIL LLC PRIVACY POLICY

This Privacy Policy (“Policy”) describes how your personal information is collected, used, and shared when you visit or make a purchase from www.lesserevil.com (LesserEvil). In this Policy, “we” and “our” mean LesserEvil, and “you” means any person who visits our website.

The Policy describes the types of information we gather from people visiting our Site and from individual users (“you” or “users”), and how we use, transfer, and secure such information. By accessing our Site, you agree to be bound by this Policy. This Policy does not govern information we receive from third parties. If you do not agree to the terms of this Policy, please do not use the Site. Each time you use our Site the current version of this Privacy Policy will apply. Accordingly, when you use any Site, you should check the date of this Policy (which appears at the top) and review any changes since you last reviewed the Policy.

If you have any questions regarding this Policy please contact us at_ talk2us@lesserevil.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to help us identify you when you come to our website. You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use those aspects of our Sites which require registration in order to participate. You can learn more about cookies and how they work at www.allaboutcookies.org. You can always disable cookies through your browser settings. Doing so, however, may disable certain features on our websites. To opt-out from third party cookies that are used for advertising purposes, you can do so on the NAI website at http://www.networkadvertising.org/managing/opt_out.asp.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information which is information that you voluntarily provide that can be used to identify you (such as name or e-mail address, etc.).

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Interest Based Advertising

We may also use cookies, pixels, beacons, or other web tracking technologies to track the amount of time spent on our websites or social media platforms and whether or not certain content, such as a video, was viewed. We may work with a trusted third party to collect and process this information for us, based on our instructions and in compliance with our Privacy Policy.

We may also participate in interest-based advertising using similar technology. This means that you may see advertising on our website tailored to how you browse or shop, or you may see advertising for LesserEvil on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for LesserEvil, but no personal information about you is shared with those third-party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information.

You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. (http://www.networkadvertising.org/choices/) and (http://www.aboutads.info/choices/).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Google Analytics does not create individual profiles for visitors and only collects aggregate data. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout?hl=en.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Children and Privacy

We do not knowingly collect Personal Information from children in connection with the features of our Site without the consent of a parent or guardian. If we become aware that an individual under the age of 13 has provided personally identifiable information through our Site, we will immediately remove the individual’s personally identifiable information from our files.

Visitors That Reside Outside the United States and Canada

LesserEvil provides its Site for the purpose of creating an enjoyable experience for its customers within the United States and Canada. The laws governing the collection and use of information within the United States and Canada may be different from the laws of your country. If you decide to use our Site or Services, or share your Personal Information with LesserEvil, you are agreeing to be governed by the laws of the United States and Canada as appropriate, and you are expressly consenting to the transfer of your data to the United States.

How Does LesserEvil Protect My Information

LesserEvil takes the security of your Personal Information very seriously. LesserEvil uses reasonable administrative, physical, and technical safeguards to secure the Personal Information you share with us. Despite these safeguards and our additional efforts to secure your information, LesserEvil cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third-parties will not be able to defeat our security, and improperly collect, access, steal, or modify your Personal Information.

Any email or other communication purporting to be from our website requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by emailing_talk2us@lesserevil.com. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and selecting “Change Password” to change your password and report it immediately by emailing_ talk2us@lesserevil.com.

Governing Law

This Policy is governed by the laws of the State of Connecticut, U.S.A. without giving effect to any principles of conflict of law.

Notice to California Residents

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by the Company to third parties for the third parties’ direct marketing purposes. With respect to these entities, this Policy applies only to their activities within the State of California. To make such a request, please send an email to spamcontrol@cedarfair.com or write us:

LesserEvil LLC

41 Eagle Rd.

Danbury, CT 06810

11 Canadian Users/Visitors

Canadian citizens, except under circumstances defined by law, are entitled to access their own personal information collected by LesserEvil by writing to:

LesserEvil LLC

41 Eagle Rd.

Danbury, CT 06810

Intellectual Property Notice

All trademarks, service marks, and other proprietary materials herein are the property of LesserEvil. and their respective owners. All rights reserved.

Will LesserEvil Change This Privacy Policy?

Each time you use the LesserEvil website, the current version of the Policy will apply. When you use the LesserEvil website, you should check the date of this Policy (which appears at the top of the Policy) and review any changes since the last version. Our business changes frequently and this Policy is subject to change from time to time. Unless stated otherwise, our current Policy applies to all information that we have about you. We will not materially change our policies and practices to make them less protective of your privacy without the consent of affected customers.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at talk2us@lesserevil.com or by mail using the details provided below:

41 Eagle Road, Danbury, CT, 06810, United States

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