Our Promise
Lesserevil 101

Our Promise

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Lesserevil 101

Our Promise

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Our Promise

Snacktime. A word that we have loved since our teachers called it out when we were kids! Call us dramatic, but at LesserEvil we believe that with snacktime comes a whole world of possibility. That’s because we’re on a mission to make sure that the time people spend snacking is just as delicious as the snack itself. By slowing down, really tasting the food, acknowledging and accepting our thoughts, feelings and sensations we can use this precious time as an important part of our day. It’s also important that the snacks make you feel light and energized after you eat them. LesserEvil snacks are made from the best organic ingredients and are sustainably crafted in our eco-friendly packaging and factory, so that when you choose our snacks, you can rest assured in our commitment to your health and to the health of the earth. We put a little more thought into making snacks, but anything less would be…well, evil! Okay, maybe that is a stretch, but we do think it’s the little things in life that make a big difference.


When it comes to our snacks, we’re obsessed with quality. Our snack-creation process begins with research into our ingredients and then careful vetting of vendors in accordance with our organic and non-GMO standards. Except for our international-sourced oils and Himalayan pink salt, we make every effort to source as locally as possible within the United States. Although these clean ingredients are more expensive, we’re able to keep prices comparable to competitors because we buy organic in large volumes and manufacture and warehouse all our own products. We believe that fewer and better ingredients also just taste better, and we’re committed to making sure our snacks taste exceed your expectations.

We take our commitment to the environment just as seriously. At our Danbury, CT facilities, where we proudly provide almost 200 jobs, we participate in energy efficiency programs in connection with statewide initiatives. In our organic, SQF Level 2-certified factory, we package our snacks in biodegradable NEO plastic and composting almost all our waste.

Opening our own factory was a pivotal moment in our company’s history, the moment when we decided to turn away from creating “less evil” snacks and instead focus on providing only good snacks. LesserEvil was created in 2005 to provide alternatives to some of the less healthy snacks out there, but while our snacks lived up to their name, they weren't truly healthy. We opened the factory in 2012 and shortly after committed to using only premium organic ingredients that we only minimally processed. Today, we are 100% focused on making snacks that are not just delicious, but that adhere to our core beliefs in sustainability, transparency, and a holistic lifestyle.


As a small, but mighty company, we get to pour our energy into constant self-improvement and innovation. With our office and factory working closely together, quality control is everyone’s top priority, and we taste-test multiple times daily to ensure perfection. When we have a brilliant new product or flavor idea, we can mobilize quickly to bring it to life. We also make it easy for our customers to reach out to us, and we’re always listening to their comments and suggestions. Our educated customers want the best for their families, so our snacks fit into all different diets, from grain- and gluten-free, to paleo, to “just trying to make the healthier choice,” while never sacrificing taste.

 

We always say that we want our snacks to inspire mindful moments. But what does that mean?! We believe that you don’t have to join a monastery, be able to stand on your head, or know the exact location of your third eye to incorporate mindfulness into your life. Whether you use snack-time as a chance to unwind with your thoughts, a time to share with friends and family, or just more fuel for more joy on your on-the-go lifestyle, LesserEvil hopes to be your snack choice for many of those joyful moments life has to offer. There’s always an opportunity to be present. Standing on your head is a bonus.

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