About us | Our story

The

LESSEREVIL STORY

We’re movers and snackers! Take a peek inside our factory and meet the team who makes it all happen.

Simple acts.

We stand for the little things - both in our products and in this life - and it's the simple acts that make this world great.

We believe in a bigger purpose in life. By working on ourselves as a company, we can create the change we want to see in the world.

For us, that means interacting with customers as if they were our family. The care and cost we put into our products reflect our love.

We minimize our footprint by using organic inputs, composting our food waste, and using more environmentally friendly packaging.

We contribute to our community by nurturing our employees and donating our gifts where we can.

Our

BRAND PILLARS

Innovation

We don’t hop on the bandwagon—we DRIVE the bandwagon! From dreaming up fun, new flavors to finding the latest in eco-friendly packaging, innovation is our superpower.

Innovation

Sustainability

We think sustainable food is the future, and we’re getting started today. We partner with responsible farms and use energy-efficient practices to keep our factory green.

Sustainability

Ingredients

You know what they say— don’t mess with perfection! We source premium ingredients and use minimal processing to keep them as whole and tasty as possible.

Ingredients

Transparency

You can’t see through our packaging, but you can see through our process. Running our own factory gives us total control over every step, and that’s just how we like it!

Transparency
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TIMELINE OF OUR JOURNEY
LesserEvil in 2005-2011
We
2005-2011

We started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans (“Snack like a kid again”) spoke to the inner child. But let’s be honest-- the snacks weren’t really healthy!

LesserEvil in 2011-2014
Ou
2011-2014

Our inner child grew up...just a little. We opened up our own factory to give ourselves control of our destiny, and pivoted to low-fat, low-calorie, real ingredients. We also threw a bunch of new snacks at the wall to see what would stick (which made a real crumbly mess).

LesserEvil in 2014-2018
No
2014-2018

No longer content to be merely healthy-ish, we found our calling to make the world a little less evil by offering people truly better-for-you snacks made from premium organic ingredients. We reigned in our scope to focus on quality, and on making the tastiest, healthiest popcorn ever.

LesserEvil in 2019-Present
2019-Present

The lightbulb-going-off, popcorn-kernel-exploding moment: snacking as a vessel for mindfulness. Using simple, sustainable acts to make clean snacks that inspire connection, to our own bodies and to those around us. We’ve perfected the art of popcorn-- now we’re on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste!

TIMELINE OF OUR JOURNEY
LESSEREVIL time Line 2005-2011
We
2005-2011

We started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans (“Snack like a kid again”) spoke to the inner child. But let’s be honest-- the snacks weren’t really healthy!

LESSEREVIL time Line 2011-2014
Ou
2011-2014

Our inner child grew up...just a little. We opened up our own factory to give ourselves control of our destiny, and pivoted to low-fat, low-calorie, real ingredients. We also threw a bunch of new snacks at the wall to see what would stick (which made a real crumbly mess).

LESSEREVIL time Line 2014-2018
No
2014-2018

No longer content to be merely healthy-ish, we found our calling to make the world a little less evil by offering people truly better-for-you snacks made from premium organic ingredients. We reigned in our scope to focus on quality, and on making the tastiest, healthiest popcorn ever.

LESSEREVIL time Line 2019-Present
2019-Present

The lightbulb-going-off, popcorn-kernel-exploding moment: snacking as a vessel for mindfulness. Using simple, sustainable acts to make clean snacks that inspire connection, to our own bodies and to those around us. We’ve perfected the art of popcorn-- now we’re on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste!

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