We all grow quite a bit over the course of our lives, and LesserEvil is no different. We have evolved through several stages, taking our snacks along with us. Take a look.
We got our start with snacks and slogans that speak to the inner child. “Snack like a kid again” was carefree, indulgent, and probably not the best long-term mantra. This was our story for over 6 years, but in 2011, we shifted.
We decided to open our own factory to control our own destiny. We pivoted to low fat, low calorie indulgence with real ingredients. It’s the first step in embracing better-for-you snacking, long before the world woke up to its importance. Not yet organic, but certainly better than alternative snacks in the market.
In 2014, we said goodbye to indulgence and hello to premium ingredients (and gurus as well). Organic, non-GMO verified, truly better-for-you snacks. This era also introduced a fresh idea that spoke to us: making the world a little less evil in our own way by giving people healthier snacktime choices.
The light bulb moment: Snacking as a vessel for mindful moments. The natural evolution of a belief system that has been unfolding for years now. Sourcing highest quality of sustainable ingredients to make best-in-class snacks for you to enjoy in your daily ritual.
A WORD FROM
Hello and thanks for dropping by and seeing what we are about!
At LesserEvil our sincerest goal is to become a trusted and healthy part of your family’s daily life. We know we aren’t the only food company vying for a trusted position in your home so let me tell you a little about us.
We have our own snack factory where we control every ingredient, recipe and process. Every ingredient we use is the best one possible. All have purpose. Fewer is better than more. We’re based in Danbury, CT (halfway between New York City and Hartford, CT) and have been producing snacks in our own factory for the past 7 years. We provide about 80 jobs in our small city in our organic, Non-GMO verified, SQF Level 2 certified, sparkling clean factory of innovation and goodness.