We started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans (“Snack like a kid again”) spoke to the inner child. But let’s be honest– the snacks weren’t really healthy!
Taste the difference that a never-ending commitment to improvement + fewer and better ingredients make.
Pop into the wonderful world of our healthy and delicious snacks and learn more about what makes us different – from our dynamic team, to our earth-friendly mission, and our empowering gurus.
We’re focused on being the best version of ourselves and contributing to a more wholesome world – beyond just snacks.
It wasn’t always easy, but our mission was always clear: use the company to build our people, minimize our footprint, and delight our customers with clean, organic snacks at a great value.
We started by simply living up to our name. Our snacks were a better alternative to the big name snacks out there, and our slogans (“Snack like a kid again”) spoke to the inner child. But let’s be honest– the snacks weren’t really healthy!
Our inner child grew up...just a little. We opened up our own factory to give ourselves control of our destiny, and pivoted to low-fat, low-calorie, real ingredients. We also threw a bunch of new snacks at the wall to see what would stick (which made a real crumbly mess).
No longer content to be merely healthy-ish, we found our calling to make the world a little less evil by offering people truly better-for-you snacks made from premium organic ingredients. We reigned in our scope to focus on quality, and on making the tastiest, healthiest popcorn ever.
The lightbulb-going-off, popcorn-kernel-exploding moment: snacking as a vessel for mindfulness. Using simple, sustainable acts to make clean snacks that inspire connection, to our own bodies and to those around us. We’ve perfected the art of popcorn– now we’re on a mission to refresh the entire snack world with treats that make us feel as fantastic as they taste!
The inception of LesserEvil was not just a business venture; it was a manifestation of a deeply personal journey. By adopting a holistic lifestyle—learning to meditate, enlightening literature, rigorous exercise, a low-inflammation diet, and a longing for self-awareness—I underwent a transformation. This evolution inspired a burning desire to externalize these values in a meaningful manner outside of my personal life. LesserEvil represents this ambition, embodying a shift towards mindful living and sustainable practices. Alongside an extraordinary team, we’ve cultivated more than just a brand; we’ve built a family that thrives on mutual growth and inspiration.
What distinguishes LesserEvil is our belief in the power of intentionality. Every decision we make, every product we develop, is imbued with purpose—aimed at benefiting not just our customers, but our planet and community. Our ethos is grounded in the principles of a clear mission, relentless innovation, unparalleled customer focus, robust internal culture, and a commitment to social responsibility.
At the core of LesserEvil’s identity is our dedication to crafting organic, clean (devoid of vegetable oil), and delectable snacks that offer all the flavor of more traditional salty snacks while prioritizing health, sustainability, and affordability. This commitment to excellence and inclusivity is what sets us apart. If your travels bring you to Danbury, we warmly invite you to visit us and experience the magic firsthand. Join us in this journey toward a healthier, more sustainable future—one snack at a time.
